Study – How digitally fit are applicants?

Updated on: 11. January 2025

How applicants’ online behavior affects the digital job market and what companies need to do now

Content

  • Private use of online applications 
  • Equipment and duration of use 
  • Device preferences in the online job search 
  • App usage behaviour 
  • Free comments

Summary

If you want to improve your chances in the digital job market, you need to understand how today’s job seekers use the internet and what devices they use. softgarden conducted a survey of 6264 real job seekers to gain insights into online user behavior and candidate experience.

The results of the softgarden survey show that the younger the applicants, the more frequent and intense they are using digital offers. Younger generations are at home in the digital world. Employers therefore need to adapt their application processes to the standards that apply outside the labour market.

Smartphones and tablets are by far the most popular devices for general internet use. While job hunting paints a different picture, mobile devices are catching up fast here, too. In certain demographic groups, they are already the most popular devices used for job hunting.

The trend is clear: employers should align their processes to “mobile first” as soon as possible. The anecdotes of applicants at the end of the Candidate Experience study show how this is not happening right now. This survey provides valuable insights that companies can use to optimize their digital application processes and successfully compete in the job market.  

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