Content
- Entry points into the candidate journey
- Job adverts
- Career website
- Application threshold for employer reviews
- Designing the perfect candidate journey – 10 tips for employers
Summary
How do job seekers experience their digital application processes? Which aspects are really important to them? Which factors do companies need to pay particular attention to in order to hold their own against the competition in a competitive labour market? The major Softgarden study on employer evaluations, personal media and entry points provides recruiters with many exciting insights. It is the second part of the ‘Candidate Experience 2020’ survey, in which 6,720 applicants took part.
Job adverts and career sites are the two most popular entry points in the job search, but what content do job seekers actually want on these channels?
The Employer Reviews study shows that concrete and coherent information on the job requirements profile is a top priority. Transparency is a clear success driver in times of a changing labour market. This also includes salary information.
Using A/B tests, softgarden was able to find out which types of job adverts are clicked on more frequently and what role elements such as videos and employer reviews play in this. Another important finding of the study: employer reviews are also an important factor for the career site.
Ensure that your application processes better reflect the expectations of applicants. With the ten concrete tips at the end of the study ‘Candidate Experience 2020 – Part 1’, your company can optimise its candidate journey.
