Speed recruiting for delicatessen salespeople

Good delicatessen salespeople are quickly off the market. How does Lindner Esskultur manage to speed up recruiting and inspire job seekers with the triad of applicant management, a career site with a specific trainee landing page, and employer ratings? Find out more in our case study!

About Robert Lindner GmbH

Robert Lindner GmbH, based in Berlin, is an owner-managed trading company specialising in the production and sale of delicatessen products. The company became particularly well known in Berlin under the brand name Butter Lindner. In 2022, the company operated a total of 38 delicatessen shops in Berlin, nine in Hamburg and one in Potsdam. The products are also sold at three weekly markets in Berlin and via the company's own catering service.

General conditions

Size: 800 Employees
Customer since: 2020
Wanted job profiles: Sales and kitchen staff, bakers

Fast processes, good online reputation, target group-oriented approach. With softgarden‘s Talent Acquisition Suite, delicatessen retailer LINDNER Esskultur can now convince highly sought-after salespeople.

LINDNER Esskultur cannot afford slow application processes. The solution from softgarden speeds things up.

“Every applicant gets feedback from us as quickly as possible. Otherwise the best candidates will be off again”

Recruiter Bianca Wenning

Challenge: A tight candidate market needs a fast pace.

The delicatessen company Lindner is always looking for new employees – especially for sales. The company faces challenges in this regard. For customers, “Butter Lindner”, as the company is called in Berlin, is an example.

Demanding customers expect maximum service orientation and high advisory expertise. Salespeople with relevant experience from other delicatessen companies career changers, such as the hotel and catering industry, particularly internalizing the service concept, are eligible for a job at Lindner. For such salespeople, the market is highly competitive. Good candidates have quickly disappeared from the market. The consequence: Recruiting needs a fast pace.

Against this background, the manual recruitment process used by LINDNER Esskultur eventually reached its limits. In particular, complicated coordination between recruiters and the specialist department slowed the response speed.

Solution: Convince and recruit quickly with softgarden.

Therefore, in July 2020, the company introduced softgarden’s Talent Acquisition Suite. It includes solutions for applicant management (ATS), a search engine-optimized Career Site and the Feedback Solution, automatically generating authentic employer reviews.

To do this, above all, employers must be convincing. The softgarden Career Site, used by LINDNER Esskultur, ensures this today. It quickly gets to the heart of essential employer arguments and provides a perfect link between the job market, website and ATS. Job seekers can apply for a job with just a few clicks. The career site can be designed and customized without an agency and is automatically Google-optimized. In addition, softgarden offers conversionoptimized landing pages suitable for positions or job groups that organizations demand regularly. Explicitly targeted audiences via softgarden media campaigns generate the optimal reach. LINDNER Esskultur uses this function for trainee positions.

LINDNER Esskultur generates the necessary online reputation and further candidate reach with the Feedback Solution and the integration of its evaluations: The company is currently rated 4.7 out of 5 possible stars by applicants and employees.

Download now: Case study ‘Speed Recruiting for Delicatessen Salespeople’

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