Content
- Candidate journey starting points
- How entry channels impact the decision-making during the candidate journey
- The ideal candidate journey – 3 more tips for employers
Summary
What really matters in the Candidate Journey? What things convince candidates on the labour market about a company? What puts them off? And what role does the starting point of the job search play? Part 3 of our major Candidate Experience Study 2020 delivers many valuable insights.
This part focuses on the starting points of the job search. It turns out that job adverts are still the most important starting point. They are closely followed by career sites, online business networks and Google. The differences between applicants in terms of starting point, age, gender and expectations are decisive here.
Job searches via Google are becoming increasingly important for the candidate journey on the labour market. The Candidate Experience Study 2020 describes in detail which entry points are the most promising for companies.
While those searching on Google increasingly expect information on leisure and sustainability, users of business networks have other priorities. Companies that take these differences and nuances into account gain a huge advantage.
Optimise your candidate journey and put your company in a favourable position in the competitive job market. The three recommendations at the end of the study will help you achieve this.
