Employer Branding
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What is employer branding? Definition, goals & activities
Learn all about definition, goals, measures & strategy for a successful employer brand.
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Zappos: Proving The Power Employer Branding
Zappos, the online shoe and clothing shop, recently made waves in the recruitment world by announcing that they’re not going to post job ads anymore. According to Zappos, they don’t need to advertise positions because they already have a pipeline of talent sitting on their doorstep. From now on, Zappos plan to use strategic talent…
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Employer Branding for Generation Y
In the meantime most of us realised how important employer branding is for a company’s recruiting success. Surveys such as „HR strategy and organisation 2012/2013“ by Kienbaum even confirm this fact. But on the question what makes an employer attractive differ not only the opinions but also the generations. While generation X is focused on…
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2020 in the HR world and outlook for 2021
Michał Janas of the softgarden team met with expert HR Adrian Martinez for this online summary. The following text, is a brief summary of their conversation at our last webinar. Economic situation and labour market There is no denying that the year 2020 has brought surprising changes in the labor market for everyone – not…
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Employer rankings: Not below four stars, please!
Employers beware: If they receive average to poor marks on evaluation platforms, candidates quickly refrain from applying. This is the result of a survey conducted by the HR consultancy Hype and the applicant management provider softgarden among around 1,450 applicants of all occupational and age groups in Germany. Independent employer rating portals, such as Glassdoor…
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How Your Employer Brand Can Profit From Instagram
As with many other social media apps and sites, Instagram is currently one of the latest in the line to be touted as the next big thing in social recruiting. With over 150 million users to date, the iPhone (and newly Android) app has clear potential as a relatively untapped source of passive talent. However…
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How to Make your First Recruitment Video
Last week we posted an article on the Rise of the Recruitment Video including examples of some of the best videos on the Web plus some useful pointers on how to create your own. The examples we gave were predominantly made by large companies, and each recruitment video was very different in style, from formal…