Job search in times of Google Jobs

Updated on: 11. January 2025

Job posting on Google: How Google for Jobs influences recruiting and what companies should do now

Content

  • The first step: how candidates start their search
  • Google for the job search
  • The second step: more information about jobs and employers
  • Candidate recommendations for employers
  • Picking up applicants in the digital job search: seven tips

Summary

Google is omnipresent, and this has long applied to job searches too. Google for Jobs lists the most relevant search results separately from other content. With one click, interested parties land on the corresponding job advert.

The softgarden survey ‘Job search in the age of Google Jobs’ analysed the role Google Jobs now plays in job searches, how job seekers use it and how companies can optimally integrate the solution. The big advantage for companies: The visibility of a job advert in the search results increases massively. It doesn’t matter whether it is placed on the careers page or on a job board.

However, apart from job adverts on Google for Jobs and the classic job boards, there are also important channels that many companies have not yet or hardly ever used. One of these is the careers page. It is the second most important search channel for job seekers.

This white paper focuses on the question of how applicants start their job search today. The answers to these questions are of crucial importance for recruiters: only those who meet candidates in the right place have a chance in the race for the best minds and hands.

One key finding: both the major job platforms and Google fulfil important functions for most applicants at different points in their search. The softgarden whitepaper on Google for Jobs tells companies exactly where they need to start and which approach promises the greatest success.

Leave a Reply

Your email address will not be published. Required fields are marked *