Content
- Unfilled positions
- Reaction of the recruiting departments
- Multiposting
- Proven techniques from online marketing
- Facts and figures
- Personalized landing pages
- 8 recommendations for top content on the landing page
Summary
1,740,000 unfilled vacancies – that’s a new record! At the same time, the number of applications per vacancy has been falling for some time. In other words, there are too few candidates to fill all vacancies. The race for suitable employees is more competitive than ever and requires new strategies and recruiting channels. After all, every unfilled position ultimately results in high costs (cost of vacancy) for the company concerned.
In this softgarden Trend Report, we take a closer look at target group recruiting. We look at which recruiting channels still offer opportunities for success and how companies use them.
A new, more digitally savvy generation of applicants has significantly changed both the job search and application behaviour. Against this backdrop, simply multi posting job adverts is only suitable to a limited extent. More targeted approaches in the form of career pages and, in particular, personalized landing pages are more important than ever.
Strategic talent acquisition has become indispensable, especially for smaller companies. In this target group recruiting report, we explain in detail how employers can use personalized landing pages and proven concepts from online marketing to ‘pick up the ideal candidates where they are actually looking for new jobs’. The eight recommendations for top content on landing pages provide companies with concrete tips for optimizing their recruiting channels.
