In 2019 Google for Jobs was launched in Germany. Read in our study what impact this has on the recruiting world.
Google for Jobs boosts importance of online channels
Google is now one of the top 3 channels candidates use to search for jobs. Google for Jobs lists the most relevant search results neatly separated from other content. One click on the included link and the candidate lands on the related job ad, which they can use to apply. This can be placed on a job board, but also on a career site. This increases the visibility of job ads in the search engine immensely.
In the recruiting world, however, this raises questions:
- Will this fundamentally change the search behaviour of candidates?
- Does Google for Jobs mean the end of established job boards?
- And: What do employers have to do so that their job ads are found well
Based on a survey of around 2,700 applicants, we have devoted ourselves to answering these questions. In our study you will find the evaluation of the survey as well as qualitative tips and advice from the applicants. In addition, we give seven concrete instructions for the use of online channels for candidate search.
Conclusion: Companies should actively cultivate online channels
Google for Jobs bridges the sometimes confusing diversity of the more than 300 German job portals. Companies should therefore continue to use these. In addition, our study shows that maintaining one’s own career site is becoming even more important as it is the second most frequently used channel for job seekers. In addition, companies should have search engine optimisation and Google Ads for job ads on their radar.