When was the last time you checked your watch before hitting post on a vacancy? If the answer’s never, read on (you’re not alone). Little known to some, timing is crucial to the exposure your post will receive (and I don’t mean the difference between posting at midday or midnight).
Whether you’re social recruiting via Facebook, Google+, Twitter, Pinterest or Instagram (or all 5) it’s worth considering what time of the day it is; Even as little as one hour could make a considerable difference to the amount of click-throughs your post receives.
Take a look at this cute Infographic from social media experts SumAll:
Today’s The Day
As you can see, each social network has it’s own most effective time to post. However, which day of the week you choose can be just as critical; Take Twitter for example, posting on a Monday afternoon between 1 and 3pm is going to be far more effective than say, 1 to 3pm on a Saturday.
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As a general rule of thumb, it is always best to post on a weekday with the exception of Pinterest which peaks on the weekend; Which is just as well because I don’t know about you, but I like to keep my weekends work-free 😉
As a ‘professional’ network, LinkedIn isn’t included on the Infographic which specifically addresses social sites. However since we’re looking at this data from a social recruiting perspective LinkedIn naturally needs to get a mention as well.
Unlike the others, LinkedIn tends to be used used predominantly before and immediately after usual working hours (understandably no-one makes a habit of searching for jobs on the clock).
So, with this in mind the best time to post a job on LinkedIn is roughly 7-9am and 5-6pm on a weekday; As the saying goes, the early bird catches the worm!
Time Is On Your Side
So give it a go and see how this simple trick can improve your social recruiting, with a little tweaking (and a little patience) you can make sure your next post gets the face-time it deserves. Have you has success with this tip? We’d love to hear your stories, feel free to share your experiences below.